The joy of transport: an interview with Nick Reed

This interview was conducted for the benefit of the SMLL Innovation Community. It features two specialists in their field, one asking probing questions of the other in order to elicit fresh insight and thought leadership about their subject.

Here, the core topic is the safety of transport, but you’ll quickly see that Nick Reed’s views take an unexpected turn and will take you in new directions as he explains his unique perspective on some familiar themes.

This PDF is an edited version of the transcript. You can also watch a recording of the interview here.