Numbers or feelings: what’s more important when it comes to AV uptake?

Title: Numbers or feelings: what’s more important when it comes to AV uptake?

Authors: Kristen Fernandez-Medina

Description: Kristen is a Senior Psychologist at TRL. In this document, she discusses her thoughts and research findings on Automated Vehicle’s (AVs) uptakes and the key considerations with regards to end-users and safety.