The role of the consumer in transport trials and the opportunity for society to re-imagine its needs from new mobility options

Title: The role of the consumer in transport trials and the opportunity for society to re-imagine its needs from new mobility options

Authors: Dr. Shaun Helman and Dr. George Beard

Description: “To deliver a step change in transport requires enthusiastic early uptake by consumers. Novel ideas come and go, but to achieve scalability of a new commercial offering into a sustainable business, you need to build trust fast.”

Publishing date: 30th March 2021

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