Mobility Hubs - Enabling fundamental changes in travel behaviour

In this fourth article in our series we look at the potential of Mobility Hubs to influence behaviour change . Guest author Ed Houghton explores the relationship between Hubs and travel choices and how, by integrating behaviour change early in their design, Mobility Hubs can help to nudge people towards greener, cleaner and more sustainable modes of transport. By re-thinking and re-designing the core concepts of mobility services, Hubs become a means to improve key measures of transport efficiency and quality.