In the Driving Seat

The mobility sector is rapidly evolving away from its automotive parent but, still in its infancy, it’s yet to master

the challenge of using data to feed customer-centric service

ecosystems. Simply put, it lacks the vital capability to create

value exchanges that build strong customer bonds.

changemaker and Arvato see this as an opportunity. They invited thought leaders from across

the sector to Bletchley Park to explore how best to build

that capability. The insights are published in this report.

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Karine Barsam